THE FOUNDER
Dr. Mihir Gadani
Plant-Based Nutrition Bioinformatics Startup Strategy
Clean Label Certified Purity

Meet the Visionary

Dr. Mihir Gadani

Mihir Gadani is an Indian business leader, startup founder, and co-entrepreneur in the health, fitness, and nutrition sector. He is widely recognized for co-founding two notable ventures: OZiva and FitCircle.

Based in Mumbai, India, he has played a key role in building community-driven health businesses that combine scientific rigor with holistic wellness concepts.

Education & Background
  • B.Sc. in Biotechnology — University of Mumbai
  • M.Tech in Bioinformatics — Dr. D. Y. Patil Vidyapeeth
  • MBA — Welingkar Institute of Management

He combines a scientific academic foundation with interests in fitness and wellness strategy, which shaped his business focus.

Entrepreneurial Journey

OZiva (2016)

Co-founded in July 2016 with Aarti Gill, OZiva grew from a realization that many nutrition products in India contained artificial additives.

  • Focuses on plant-based nutrition and clean label active nutrition products.
  • Combines modern micronutrient science with holistic concepts like Ayurveda.
  • Achieved Clean Label Project certification, verifying product purity.
  • Successfully raised Series A ($5M) and Series B ($12M) venture funding.

FitCircle (2013)

A chat-based fitness and health coaching platform using technology and expert nutrition/fitness guidance.

  • Mission: To make fitness advice accessible, personalized, and engaging.
  • Combined AI/automated chat guidance with expert coaches for preventive health.
Philosophy & Vision
  • A blend of scientific rigor and holistic health philosophies.
  • Leveraging technology for personalized wellness guidance.
  • Building brands that educate customers rather than just sell products.

"Our mission is to help people lead healthier, more fulfilling lives through clean, plant-based nutrition and active living."

The JEEVIX Scientific Council

Collaborating with world-class medical and nutritional experts.